TradeLens [SLIDESHOWS]

What the public activity tells you

372 posts have been approved with 2.2M views between them and $2,749.86 reported spent. That is about 5.8K views and $7.39 per approved post on average. The biggest clip has 353K views, 16% of the total. Past approvals don’t show that new clips are being approved or paid today.

How often posts get approved

149 posts were approved on 26 of the 30 days from October 14 to November 12. Approvals came on most of those days rather than in a few batches. The busiest day was October 24, with 32. In the last 7 days the source counted 167K views and 44 approvals, against 109K views and 25 the week before, so daily views are up about 53%.

Who is earning

The top 3 clippers earned $2,238 between them, 81% of the $2,750 spent so far. brucedejong earned $1,679 from 164 approved clips, about $10.24 a clip and 7.8K views a clip. The other 27 clippers shared the remaining $512, an average of $18.95 each.

What the top clips look like

All 10 top clips are on TikTok. They range from 53K to 353K views. Ryukiiii made 3 of them. The biggest one passed the $400 cap per post at about 320K views, so its other 33K views earned nothing extra. At the listed terms, the lowest of them comes to about $66.75 before fees.

How it compares with other UGC campaigns

The 112 other live UGC campaigns that pay for TikTok have a median rate of $2 per 1,000 views. This one pays $1.25, less than 64% of them. An approved post here averages 5.8K views. Across 68 live UGC campaigns with at least 5 approved posts the median is 4.7K. Spending works out to $91.66 per clipper so far, against a median of $37.76 across 64 comparable campaigns.

Other campaigns from Reachify

Reachify has 2 other campaigns on record here, all open. Together they report 271 approved posts and $1,306 spent. At $1.25 per 1,000 views, this one pays more than any of them ($1).

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