Understanding the Brad Tursi - Ms. Independent | Nature Edits/ American TV/Film / Country Girl UGC brief
The campaign pays per view for TikTok clips using the official audio of “Ms. Independent” by Brad Tursi. Accepted styles are nature edits, outdoor summer content such as beaches, boats and camping, country girl UGC, and American country TV and film. The brief wants emotional, hard-synced edits with a hook in the first 2 seconds.
A clip needs 1,000 views, and you submit your analytics to get paid. Multiple posts are allowed. At $1 per 1,000 views, the $200 cap arrives at 200,000 views, and the top clip so far reached about 133,000. The full brief is in a Google Doc linked from the campaign.
What the public activity tells you
29 posts have been approved with 289K views between them and $304.60 reported spent. That is about 10K views and $10.50 per approved post on average. The biggest clip has 133K views, 46% of the total. Past approvals don’t show that new clips are being approved or paid today.
How often posts get approved
4 posts were approved on 3 of the 30 days from October 14 to November 12. They came in batches: 1 on November 11, 2 on November 7 and 1 on October 20. In the last 7 days the source counted 647 views and 3 approvals, against 599 views and 0 the week before.
Who is earning
The top 3 clippers earned $279 between them, 91% of the $305 spent so far. kristalyy earned $269 from 11 approved clips, about $24.41 a clip and 24K views a clip. The other 14 clippers shared the remaining $26.01, an average of $1.86 each.
What the top clips look like
All 10 top clips are on TikTok. They range from 4.4K to 133K views. Kristal made 9 of them. At the listed terms, the lowest of them comes to about $4.38 before fees.
How it compares with other UGC campaigns
The 112 other live UGC campaigns that pay for TikTok have a median rate of $2 per 1,000 views. This one pays $1, less than 66% of them. An approved post here averages 10K views. Across 68 live UGC campaigns with at least 5 approved posts the median is 4.7K, so posts here get about 2.1 times as many. Spending works out to $17.92 per clipper so far, against a median of $38.24 across 64 comparable campaigns.
Content RewardsAcrunePost on Instagram, TikTok
