Brand creator programs
11 programs run directly by a brand, not through a marketplace. Some pay a flat rate per post; most pay a commission on sales.
| Program | Pay |
|---|---|
| Walmart Creator | Commission on purchases via creator links, up to 20% in top categories like beauty and fashion. Some creators report $250+ per post, as reported by a third party. |
| Lowe's Creator Program | Commission on referred sales; the rate is not published. Its own page returned an access error to us, so this is as reported by a third party. |
| Chewpanions (Chewy) | 10% base commission on sales, 15% for top performers, 30-day cookie, monthly payout, $50 minimum, as reported by a third party. |
| Nomatic Creator Community | Free product plus commission; no flat per-post fee found |
| Temu Creator Program | Three pay models: a flat fee per video from a pre-agreed script, a one-time purchase of existing content as a UGC license, or 30%+ commission per new-user sale, as reported by a third party. |
| American Eagle Creator Community | Points-based, not per-video cash: 1,000 points equal $1 in AE product credit, plus an affiliate commission, as reported by third parties. |
| Olipop | $250 to $2,500 per video reported for micro and mid creators, up to $15,000 to $49,000 per post for macro influencers, often gifting plus commission, as reported by a third party. |
| Poppi Ambassador Program | $250 to $2,000 per video, as reported by a third party. |
| Sephora Squad | $5,000 to $50,000+ a year, negotiated per deliverable, as reported by a third party. |
| Ulta Beauty: UB Creates / Ulta Collective | Standard tier: about 2% to 6% commission per sale, no flat per-post fee. An invite-only Collective tier is reported at $10,000 to $60,000+ a year. |
| TikTok Creator Rewards Program | $20 to $40 per 1,000 qualifying views, as reported by third parties, succeeding the older Creator Fund's $0.02 to $0.04 per 1,000 views. |
Figures marked as reported by a third party mean the brand's own page either didn't give a number or returned an access error when we read it; the secondary source is named on each program's own page.