UGC rates
Three separate figures, kept apart on purpose: a brand's starting list price, a platform's own quoted starting price, and a job board's reported median. None of these are averaged into one number; they measure different things.
Three headline figures
- $99Billo, brand's starting price for a 15-second video
https://billo.app/pricing/ (read 12 Nov) - $100+Insense, platform's own quoted starting price per video
https://insense.pro/pricing (read 12 Nov) - $150Pitchlo job board, median asking pay across the 273 of 346 live listings that disclose pay
https://www.pitchlo.com/ugc-creator-jobs (read 12 Nov)
Platform fees, where disclosed
| Platform | Fee |
|---|---|
| Insense | 20% / 10% / 7%, falling as the brand's plan tier rises |
| JoinBrands | 15% down to 8% as the brand's plan tier rises |
| Influee | 10% flat, on every plan tier |
Not shown here
Collabstr's often-quoted $180 average asking price and $154 average paid are not shown here: Collabstr's own site blocked every request this run, so those figures are reported, secondhand, on its own marketplace page instead of on this one.
- Beginner / mid-tier / established creator pay bands. A cluster of near-identical articles quotes two different sets of ranges for the same three tiers, 2 to 4x apart, none linked to a disclosed survey or dataset.
- Usage-rights, exclusivity and buyout add-on percentages. The specific percentages circulating online are not sourced to any platform's own page; only Insense's own pricing FAQ confirms, in general terms, that paid usage adds 30% to 150% to the base fee, without the finer breakdown the blog cluster claims.
- Clipping or pay-per-view CPM for UGC specifically. The $1 to $11 per 1,000 views figures found come from opinion/aggregator blogs with no stated methodology or raw data.