Maxim Hair Restoration Campaign

Understanding the Maxim Hair Restoration Campaign brief

Maxim Hair Restoration is aiming at the looksmaxxing audience with one angle: hair mogs everything. Clips use the before-and-after photos, videos and testimonials in the asset folder, in formats such as glow-ups, mog comparisons and “rate the transformation”. The brief wants the content to feel made by someone in the community, not by a brand.

The public brief ends with “Details & Requirements here:” and “Asset Folder:” but no links, so get both from the campaign page before editing. Pay is $5 per 1,000 views up to $300 a post. TikTok’s minimum payout is $1, about 200 views, against $2 on Instagram and YouTube. Show the supplied transformations as they are and avoid promising results from a hair procedure.

What the public activity tells you

602 posts have been approved with 388K views between them and $2,794.03 reported spent. That is about 645 views and $4.64 per approved post on average. The biggest clip has 18K views, 5% of the total. Past approvals don’t show that new clips are being approved or paid today.

How often posts get approved

408 posts were approved on 14 of the 30 days from October 14 to November 12. They were spread over many separate days rather than in a few batches. The busiest day was October 26, with 109. In the last 7 days the source counted 35K views and 192 approvals, against 91K views and 74 the week before, so daily views are down about 61%.

Who is earning

The top 3 clippers earned $763 between them, 27% of the $2,794 spent so far. The other 89 clippers shared the remaining $2,031, an average of $22.82 each.

What the top clips look like

Of the top 10 clips, 8 are on TikTok and 2 on Instagram. They range from 2.9K to 18K views. Manifesto studio made 4 of them. At the listed terms, the lowest of them comes to about $14.63 before fees.

How it compares with other UGC campaigns

The 85 other live UGC campaigns that pay for Instagram have a median rate of $2 per 1,000 views. This one pays $5, more than 85% of them. An approved post here averages 645 views. Across 68 live UGC campaigns with at least 5 approved posts the median is 4.8K, so posts here get about 87% fewer. Spending works out to $30.37 per clipper so far, against a median of $38.24 across 64 comparable campaigns.