Understanding the Maven UGC brief
Maven UGC accepts spoken, informative videos only: the creator talks about the required topic and gives meaningful information for at least 20 seconds. Reaction videos, text-only or caption-only videos, reused content and low-effort posts are all rejected. Applications are required.
The public brief doesn’t say what the required topic is, so get it from the campaign before filming. Pay is $5 per 1,000 views on YouTube, Instagram, X and TikTok, with a $2 minimum at 400 views and a $150 cap at 30,000 views. The top clips so far sit between about 8,000 and 11,000 views, well under the cap.
What the public activity tells you
452 posts have been approved with 249K views between them and $1,749.67 reported spent. That is about 551 views and $3.87 per approved post on average. The biggest clip has 11K views, 4% of the total. Past approvals don’t show that new clips are being approved or paid today.
How often posts get approved
127 posts were approved on 12 of the 30 days from October 14 to November 12. They were spread over many separate days rather than in a few batches. The busiest day was November 2, with 17. In the last 7 days the source counted 13K views and 26 approvals, against 22K views and 32 the week before, so daily views are down about 41%.
Who is earning
The top 3 clippers earned $890 between them, 51% of the $1,750 spent so far. masssabari earned $424 from 37 approved clips, about $11.45 a clip and 1.3K views a clip. The other 24 clippers shared the remaining $860, an average of $35.83 each.
What the top clips look like
Of the top 10 clips, 7 are on Instagram and 3 on TikTok. They range from 5.1K to 11K views. Sabari Mass made 3 of them and Peepesh Singh made 2. At the listed terms, the lowest of them comes to about $25.30 before fees.
How it compares with other UGC campaigns
The 64 other live UGC campaigns that pay for YouTube have a median rate of $2.25 per 1,000 views. This one pays $5, more than 83% of them. An approved post here averages 551 views. Across 68 live UGC campaigns with at least 5 approved posts the median is 4.8K, so posts here get about 89% fewer. Spending works out to $64.80 per clipper so far, against a median of $37.76 across 64 comparable campaigns.
Content RewardsPost on Instagram, TikTok, X, YouTube
