UGC marketplace fees compared
Every marketplace below takes a cut somewhere between the brand's budget and the creator's payout. None of them charge in quite the same way, so comparing a single "fee percentage" across platforms is misleading without also looking at what that percentage is charged on.
Reviewed November 13, 2026. Every row and claim below links to the source it came from, and a claim the public pages did not settle is marked rather than guessed at.
Side by side
| What to check | Billo | Insense | JoinBrands | Influee |
|---|---|---|---|---|
| Base creator pay | $99 base price per video, brand-set, includes basic editing and 2 revisions. | No fixed rate; "starts at $100", typically $100-$500 for entry/mid creators. | Listed from $25+ per video on its pricing page; a separate page on the same site states $60+. Not reconciled on JoinBrands's own site. | No fixed rate; a worked example on its own pricing page shows $57 for a 30-second video. |
| Platform fee | Not disclosed as a percentage; the help center states "Billo covers the transfer fees, so you get your full payout." | 20% / 10% / 7% depending on the brand's plan tier, charged on the advertiser side. Insense's own FAQ does not state whether any part of this is deducted from the creator's negotiated rate. | 15% (free plan) down to 8% (top paid plan), described as a commission on creator earnings. | 10% payment and marketplace fee on every plan tier. |
| Usage rights included | Basic usage rights included in the base price; organic posting and whitelisted ads from the creator's own handle are separate, creator-priced add-ons. | Full digital usage rights included once content is approved and paid. | Unlimited usage rights included on every purchase. | Usage rights for all content included on every plan tier. |
| Payout method and timing | Stripe, weekly on Mondays; funds clear about 3 days after approval, arrive 1-2 business days after that. | Wallet on approval, then PayPal (about 4 business days) or bank transfer (about 7 business days). | Virtual wallet to PayPal; once a week on the free plan, no withdrawal limit on Premium. | Automatically processed within 5-10 days of approval, no invoicing required. |
What the evidence shows
JoinBrands's own pricing page states UGC videos from $25+, while a separate page on the same site states $60+ per video. This guide repeats both figures rather than picking one, since neither page corrects or references the other. [JoinBrands pricing][JoinBrands creator page]
Insense's published 20/10/7% fee is stated as charged on the brand's side, but Insense's own FAQ does not clarify whether any part of it is also deducted from what a creator negotiates, so it is not safe to assume the creator's quoted rate is unaffected. [Insense FAQ]
Because Billo and Trend do not disclose a creator-facing fee percentage at all, and Insense's fee is stated on the brand side only, there is no single apples-to-apples "cheapest marketplace" figure across all four platforms from their own public pages. [Billo help centre: how and when you'll get paid][Insense FAQ]
All four marketplaces checked here include some usage-rights grant in the base price by default, rather than charging it as a separate line item; Billo is the one exception that still treats organic posting and whitelisted ads as separate, creator-priced add-ons. [Billo help centre: how and when you'll get paid][Insense: platform, payments and copyrights][JoinBrands pricing][Influee pricing]
Sources
Every figure above links to the specific page it came from. Where a page did not state something plainly, the claim above says so rather than filling the gap with a number from elsewhere.