Billo versus JoinBrands, the two most-cited first marketplaces
Billo and JoinBrands are the two marketplaces mentioned most often in this research as a recommended first platform for a new UGC creator. They differ on fee structure, country eligibility and what gets reviewed before you can apply to briefs.
Reviewed November 13, 2026. Every row and claim below links to the source it came from, and a claim the public pages did not settle is marked rather than guessed at.
Side by side
| What to check | Billo | JoinBrands |
|---|---|---|
| Base creator pay | $99 base price per video, brand-set. | Listed from $25+ on the pricing page; a separate page states $60+. Not reconciled on JoinBrands's own site. |
| Fee | Not disclosed as a percentage; stated only that Billo "covers the transfer fees." | 15% (free plan) down to 8% (top paid plan, $499/mo), described as a commission on creator earnings. |
| Country eligibility | US, Canada or UK. | US, UK, Germany, Australia or Canada. |
| Approval before applying to briefs | No follower or experience requirement; applies per job, with the brand approving or rejecting each application individually. No platform-wide approval speed stated. | Portfolio and quality reviewed on signup. No specific approval speed stated on the pages checked. |
| Usage-rights default | Basic usage rights included in the base price; organic posting and whitelisted ads from the creator's own handle are separate, creator-priced add-ons. | Unlimited usage rights included on every purchase, with no separate add-on fee stated. |
| Payout | Stripe, weekly on Mondays; clears about 3 days after approval. | Virtual wallet to PayPal; weekly on the free plan, unlimited withdrawals on Premium. |
What the evidence shows
Billo does not publish a creator-side fee percentage on the pages checked, which makes it impossible to directly compare its true take against JoinBrands's stated 15 to 8% commission using public pages alone. [Billo help centre: how and when you'll get paid]
JoinBrands's own pricing page states videos from $25+, while its separate creator-facing page states $60+. Both are JoinBrands's own pages; neither resolves the other. [JoinBrands pricing][JoinBrands creator page]
Neither Billo nor JoinBrands publishes a stated profile-approval or per-brief response time on the pages checked in this research, so no approval-speed comparison is made here. [Billo, for creators][JoinBrands creator page]
JoinBrands bundles unlimited usage rights into every purchase with no stated add-on; Billo's base price covers basic usage only, pricing organic posting and whitelisted ads separately, so the two are not equivalent even at a similar headline rate. [Billo pricing][JoinBrands pricing]
Sources
Every figure above links to the specific page it came from. Where a page did not state something plainly, the claim above says so rather than filling the gap with a number from elsewhere.