UGC

Understanding the UGC brief

Film Reality is an app for tracking films, TV shows and soundtracks, and the campaign wants short videos made in the app. The brief suggests ranking your top five films, showing soundtrack tracking, building a themed collection, customising your profile or a “rate my taste” diary reveal, filmed in your normal voice.

There are four rules: show the app on screen, mention one feature you genuinely like, put “Film Reality” in the caption and keep the App Store link in your bio. The text says $1.50 per 1,000 views before it is cut off, while the rate fields list $3 for TikTok and X, with a $6 minimum at 2,000 views. The top clip so far is on Instagram, which isn’t a listed app, so confirm where posts count.

What the public activity tells you

11 posts have been approved with 137K views between them and $218.38 reported spent. That is about 12K views and $19.85 per approved post on average. The biggest clip has 125K views, 91% of the total. Past approvals don’t show that new clips are being approved or paid today.

Who is earning

The top 2 clippers earned $199 between them, 91% of the $218 spent so far. The other 5 clippers shared the remaining $19.69, an average of $3.94 each.

What the top clips look like

Of the top 10 clips, 7 are on TikTok and 3 on Instagram. They range from 259 to 125K views. 7xyzox made 3 of them and linedayu made 2. At the listed terms, the lowest of them, with 259 views, falls short of the minimum and earns nothing.

How it compares with other UGC campaigns

The 112 other live UGC campaigns that pay for TikTok have a median rate of $2 per 1,000 views. This one pays $3, more than 66% of them. An approved post here averages 12K views. Across 68 live UGC campaigns with at least 5 approved posts the median is 4.7K, so posts here get about 2.7 times as many. Spending works out to $31.20 per clipper so far, against a median of $38.24 across 64 comparable campaigns.