# What UGC creators are actually getting paid in 2026

Rate guides on blogs mostly repeat each other. Here is what the marketplaces themselves publish, what they do not, and where the numbers disagree.

## What the marketplaces publish

Billo's own pricing page sets a $99 base price for a 15-second video from a regular creator, with basic editing and two revisions included. Longer videos, a premium creator, captions or extra hooks all raise the price above that base.

Insense does not publish a fixed rate card. Its pricing FAQ says UGC campaigns "start at $100 per video," and describes entry and mid-tier creators typically landing between $100 and $500, with top-tier creators above $1,000.

Trend sells brands credits at $9.16 each. Hiring a creator costs 20, 40 or 60 credits depending on skill tier, and each hire covers two videos, which puts a single video somewhere between about $92 and $275 before a brand buys credits in bulk. Trend's own home page advertises a rate "starting at $110."

JoinBrands' pricing page lists UGC videos at "$25+" on every plan tier. A different page on the same site, aimed at creators rather than brands, states "$60+" per video with no negotiation. Both pages were read directly and neither has been corrected since; this guide reports both numbers rather than picking one, because the discrepancy has not been resolved by JoinBrands itself.

Influee's pricing page works through one example: a $229 monthly plan covering up to ten creator collaborations, with a worked-out average of $57 per 30-second video.

## The platform's cut, where it is disclosed

Insense charges a marketplace fee of 20%, 10% or 7% depending on the brand's plan. Insense's own FAQ does not say whether this comes out of the creator's negotiated rate or sits on top of it paid by the brand, so treat it as a fee that exists, not one proven to reduce your payment.

JoinBrands takes 15% on its free plan, falling to 12%, 10% or 8% as a brand pays for a higher subscription tier. This is a brand-side subscription fee, not a flat cut taken from every creator payment, so it does not directly tell you what lands in your account.

Influee charges a 10% payment and marketplace fee on every plan tier, again billed to the brand rather than deducted from the rate a creator agreed to.

Billo's help center says it "covers the transfer fees," so a creator's payout should match the price agreed on the job, paid weekly by Stripe and arriving one to two business days after the Monday payout runs.

## Numbers that are not safe to repeat as fact

Collabstr is widely quoted as showing a $180 average asking price and $154 average paid price for UGC packages, from a "2026 report." Collabstr's own site returned a Cloudflare challenge on every request in this research, including its robots.txt, so that figure could not be checked against the page it supposedly comes from. It only exists in third-party summaries. Treat it as unconfirmed.

A large group of near-identical articles describes three creator tiers, commonly "beginner $150 to $400, intermediate $400 to $1,000, established $1,000 to $3,000 or more" per video, though the same cluster reports a completely different set of numbers elsewhere for the same tiers. Several blogs claim this, none show their data. No named survey, platform page or disclosed dataset backs the figures, and they vary by two to four times from one article to the next. This guide leaves the specific tier numbers out rather than repeat one version of an unsourced cluster as settled.

One genuine named survey exists: the Influencer Marketing Hub's 2026 benchmark report, based on over 600 marketers and agencies, found that UGC was the lowest-selected cost tier of any content type they asked about, with 80% of UGC cost responses landing under $500 per engagement. That is a real, attributed data point, even though it describes buyer-reported cost ranges rather than a creator rate card.

## Agency and program pay, for comparison

The UGC Agency, a roster-based agency rather than an open marketplace, states creator pay of $100 to $500 or more per video on its own apply page.

Hunter Talent, based in Australia, states a wider project-based range of $100 to $1,000 per video on its creators page.

Viral.app's own creators page states a typical rate of "$15 per video," with a stated range of $10 to $20, plus an optional bonus of $1 per 1,000 views. That is a different kind of job than the marketplaces above: shorter, simpler briefs at a correspondingly lower price.

Influee separately states a network of 190,000-plus creators across 30-plus countries, with 30,000-plus vetted in the United States, and says creators are paid five to ten days after approval.

## How to use these numbers

- Treat a platform's own pricing or creator page as the most reliable figure, and a secondhand blog figure as a starting guess, not a rate to insist on.
- When two of a platform's own pages disagree, like JoinBrands' $25-plus and $60-plus, assume the lower number until a brief tells you otherwise; it is safer to be pleasantly surprised than to under-deliver expecting a higher rate.
- A rate without a stated scope (length, number of revisions, usage rights, raw footage) is not comparable to one that includes them. Billo's $99 includes two revisions and basic editing; a $57 Influee example does not state what it includes beyond the video itself.
- Rates move. Every figure here was read from a page on 13 November 2026 and could already be out of date; check the platform's current page before relying on a number from this guide or any other.

Reviewed November 13, 2026. Figures are each platform's own published number as of that date; platforms change pricing without notice. The beginner/intermediate/established tier ranges repeated on many other sites are not included here because no primary source for them was found.

## Sources

- [Billo pricing](https://billo.app/pricing/)
- [Insense pricing](https://insense.pro/pricing)
- [Trend pricing](https://www.trend.io/pricing)
- [JoinBrands pricing](https://joinbrands.com/pricing/)
- [JoinBrands creator page](https://joinbrands.com/creator/)
- [Influee pricing](https://influee.co/pricing/ugc-creation)
- [Influee for creators](https://influee.co/for-creators)
- [The UGC Agency creators page](https://theugc.agency/creators/)
- [Hunter Talent creators page](https://huntertalent.com.au/ugc-creators/)
- [viral.app creators page](https://viral.app/creators)
- [Influencer Marketing Hub, Influencer Marketing Benchmark Report 2026](https://influencermarketinghub.com/influencer-marketing-benchmark-report/)